Support or Don’t Support (SODS) is more than a brand, it's a movement.

Established in March 2020, SODS was built on a simple but powerful truth strength and confidence begin within. Support doesn’t always come from the people closest to you. Sometimes it comes from your community or even from strangers who believe in your vision before others do.

As a black owned startup, SODS represents resilience, self-belief, and unity. We don’t just encourage confidence in ourselves, we encourage showing up for others. The name itself is a statement. Either you stand behind something or you don’t. There is no in between.

Founded by a visionary raised in Kankakee, Illinois, and refined through growth in Phoenix, Arizona, SODS was born from personal experience. Finding a new support system in Phoenix sparked the creation of a brand that blends bold messaging with clean, stylish design.

SODS keeps you trendy while carrying a message that matters. Every logo worn is a declaration of self-worth, community strength, and unapologetic belief.

As we continue to grow, Support or Don’t Support aims to become a household name not just for fashion, but for impact. Inspiring confidence. Encouraging unity. Building community.